How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 10:27

How can a small local business with no marketing budget use social media to attract more customers?

Perception

Place

Product

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Price

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

What would happen if the Soviet Union had simply annexed Manchuria after World War 2 or kept it independent as a puppet state allied them and separate from China as China was too weak too oppose it anyway?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Processes

People

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Good marketing is doing this well.

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